of public affairs, news and information and publications.  He was editor-in-chief of the Dallas Times Heralduntil the newspaper’s final edition December 8, 1991.  As editor and as an officer of the company, he was engaged in all areas of operations and directed a large staff of journalists in Dallas and state, national and foreign bureaus that continued to achieve national distinction and produce Pulitzer prize finalists in a period of rapid change and down-sizing.
A native of West Texas, Bode became a reporter at the twice-weekly Andrews County News while still in high school. While attending college, he worked for newspapers in Texas, Oklahoma and Kentucky.  He first joined the Dallas Times Herald in 1970 as a reporter and worked his way through the ranks, becoming Washington Bureau Chief, State Editor, Assistant Managing Editor and Associate Editor before assuming the paper's top editorial position. He appeared on a variety of television programs, including NBC's Meet the Press, and wrote, assigned and edited numerous stories and projects recognized with national, state and local awards. Two of those were runners-up for the Pulitzer and – while in Washington – he was part of a team that won the George Polk Award, another of American journalism's highest honors. After acquiring The Highlander, Burnet Bulletin, and The Kingsland Current -- which he merged with The Llano County Journal -- Bode and his wife, Ellen DeVore Bode, created Lake Country Life, a full color entertainment and lifestyle magazine to supplement their Hill Country newspapers. Under Bode's direction, the group flagship Highlander achieved recognition as the best newspaper of its size in Texas and -- with its sister papers -- won more than 100 awards for general excellence and other journalistic activities, including community service. He personally won several national and state prizes for editorial writing. Meanwhile, revenues increased more than 58 per cent in the first two years of his ownership while staffing was reduced by attrition. The dominant media in their market west of Austin, the papers made steady financial gains through the worst economic years since the Great Depression. They cover an area about the size of Delaware.          

Veteran publisher and media expert offers experience in business, marketing and communications

Roy E. Bode is president of Bar 30 Media, LLC, a media and marketing consulting and publishing company. He was editor and publisher of Highland Lakes Newspapers until he sold the Texas community newspaper group in July 2014.  Prior to acquiring the company in 2006, he was Vice President for Public Affairs at the University of Texas Southwestern Medical Center for nearly 14 years. Reporting directly to the President, he was responsible for marketing strategies and management of the offices

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Listed in Who's Who in the South and Southwest (1999) and Who's Who in America (1992), Bode is a former member of the board of a listed New York Stock Exchange company, chairman of its audit and compensation committees and a representative in acquisition talks with another publicly traded company.  He was a director of the Hill Country 100, a non-profit supporting police, fire and EMS responders, and was active in Dallas-Fort Worth as an executive board member for the Bobby Norris Western Round-Up for children and the advisory board of the Texas Stampede benefiting Dallas Children’s Hospital. He is a former director and fellow of the Dallas Historical Society; former director of the Walt Garrison MS Rodeo, the Dallas Zoological Society, Greater Dallas Crime Commission, Equest Therapeutic Horseback Program, advisory boards for Cattle Baron's Ball, North Texas Chapter of the Multiple Sclerosis Society, Equest Therapeutic Horseback Program, DFW Chapter of St. Jude Children’s Research Hospital and several other charities. 


Newspapers aren't

Yesterday's News !

In late 2013, community leaders in the Travis County city of Lago Vista asked Bode to consider publishing a newspaper in their town to replace one closed two years earlier by a large national chain. After citizens rallied to obtain more than 1,000 pre-paid subscriptions in a community-wide effort, The Northshore Star was officially added to the Highland Lakes Newspaper group, the only paid newspaper started in Texas that year. It was profitable throughout his ownership. Here's the story published in Texas Co-op Power Magazine: 


Bode on the steps of his flagship newspaper in Marble Falls, Texas.

                   Bar 30 Media, LLC is located in St. Augustine, Florida. Phone anytime: (830) 265-1000 or email roybode@bar 30 media.com to discuss your needs.